Common folklore has said sugar is more addictive than the illegal drug cocaine, but it wasn't until recently researchers put this to the test. Through controlled, double blind studies they determined sugar actually is extremely addictive...more than some of the most serious drugs. In other words, the need to have it, intense cravings, changes in mood, the degree to which someone is drawn to it, etc. are more powerful with sugar than with many drugs. That also means there is an addiction property to overcome when trying to get off of using sugar.